Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 A dancing label - Label and Narrow Web

What are you searching for?

Sign in
Blog

A dancing label

Using smart label technology, olive oil consumers can summon Turinela the Fairy to do her dance and to see her magic at work.

Turinela is a small, multi-award-winning family olive oil maker from Istria, Croatia. The label designed by Bruketa&Zinic&Grey features a simplistic, central graphic representation of an olive tree with the tree trunk in the shape of a letter T, bringing the name of this brand to mind.

The Turinela name is derived from a name of Mali Turini, an olive growing locality, which inspired the interactive label element. Namely, local legend has it that the olive canopies were a nocturnal resting place of fairies that would descend during the daytime, to do their magical dance while building the Pula Arena amphitheatre.

Every consumer can scan the QR code on the label, using their cell phones and AR technology, to summon Turinela the Fairy to do her dance and to see her magic at work if only for a short while.

Turinela maslinovo ulje (hrvatski titlovi) from Bruketa&Zinic&Grey on Vimeo.

Add us as a preferred source on Google

Get the latest Label and Narrow Web news, insights and analysis in your Google Search and AI experiences.

Add Label and Narrow Web as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Label and Narrow Web Newsletters

Topics